Lightscape - Fort Worth Botanical Garden
Internship at PAVLOV Advertising LLC.
The Problem
For my summer internship, I was tasked with designing an advertising campaign for the annual Fort Worth Botanic Garden's "Lightscape" to capture its magical nighttime ambiance.
Goal
To evoke wonder and warmth, I created a vibrant backdrop with glowing trees and featured a family gazing up in awe, symbolizing the joy of the holiday season. The bold, modern "Lightscape" title and the tagline "The Garden at Night Shines Big & Bright" highlight the immersive experience. A warm color palette brings a cozy, festive feel, while clear event details and sponsor logos provide essential information at a glance.
Ideas & Concepts
(Concept #1)
(Concept #2)
(Concept #3)
Final Campaign
(Campaign #1 & Campaign #2)
My Proud Moments
A Little Behind The Scenes
