Advertising Campaign
For my summer internship,
I was tasked with designing an advertising campaign for the annual Fort Worth Botanic Garden's "Lightscape" to capture its magical nighttime ambiance.
To evoke wonder and warmth, I created a vibrant backdrop with glowing trees and featured a family gazing up in awe, symbolizing the joy of the holiday season. The bold, modern "Lightscape" title and the taglines highlight the immersive experience. A warm color palette brings a cozy, festive feel, while clear event details and sponsor logos provide essential information at a glance.
ADVERTISING
DESIGNER
CONCEPTS
I presented FWBG with 3 concepts highlighting the idea of celebrating the christmas spirit with each one emphasizing on either the joy / happiness, the lights themselves, or items that remind them of christmas.
More works
