WANDER TRAVEL APP
User Interface | User Experience Design
THE PROBLEM
Many current travel apps present challenges for users. From cumbersome interfaces to limited personalization, navigating through the myriad of options for accommodations, activities, and transportation can be overwhelming. Technical glitches and fragmented booking experiences further compound frustrations, while inadequate customer support leaves travelers feeling stranded in times of need. It's time for a change in the travel app landscape—a solution that prioritizes seamless experiences, tailored recommendations, and reliable support. It's time for Wander.
ABOUT
Whether you're dreaming of exotic getaways or planning your next spontaneous trip, Wander is here to inspire, guide, and enhance every step of your journey. With personalized recommendations, seamless booking options, and real-time assistance at your fingertips, Wander empowers you to explore the world with confidence and curiosity. Download the app now and embark on unforgettable experiences tailored just for you.
GOALS
Empowering travelers worldwide, Wander's goal is to revolutionize the way we experience and explore the globe. By providing personalized recommendations, seamless booking, and a vibrant community, we aim to inspire unforgettable adventures and foster a deeper connection to the world around us. Join us as we embark on a journey to redefine travel and create lasting memories one destination at a time.
COMPETITORS
What can we learn from our competition and what are the special features that makes WANDER the best choice?
CURRENT DATA
48%
of people that have used a travel app stated that a poor user experience was the most frustrating thing about the apps.
60%
of travelers believe that personalization is important in their travel planning process.
82%
of customers expect an immediate response from travel and hospitality companies when they have questions or issues.
PAIN POINTS
INTERVIEW
In order to understand how ACTUAL USERS would experience a product, conducting interviews with people that are familiar with travel apps are the top priority. These are some of the most STOOD-OUT responses.
HOW MIGHT WE
1. How might we personalize the travel experience for each user based on their unique preferences and interests?
2. How might we streamline the booking process to make it more intuitive and efficient for users?
3. How might we enhance user engagement and foster a sense of community within the Wander app?
4. How might we improve the discoverability of hidden gems destinations for adventurous travelers?
5. How might we integrate real-time travel updates & notifications to keep users informed throughout their journey?
USER PERSONA
JOURNEY MAP
USER FLOW
PROTOTYPE
DESIGN ELEMENTS
POSTER
App Poster
PROMOTIONAL VIDEO