🟢 LIVE CLIENT WORK
Media Design School
at Strayer
https://screenscoring.mediadesignschool.com/
Media Design School at Strayer was preparing to launch its new Master of Fine Arts in Screen Scoring & Music Design—a program built for composers ready to move beyond making music and start making music for something.
Film. Television. Games. Interactive worlds.
We created the digital launch experience and campaign system that introduced the program to its first generation of students.
Client
Media Design School at Strayer
Year
Lauching Late 2026
Project type
Advertising, UX-UI, Copywriting, Branding
Credits
Brand Strategy & Identity by FRANKWORKS.
All rights reserved.
The Challenge
Screen scoring is a specialized discipline—and for many prospective students, an unfamiliar one.
The challenge was to introduce a new MFA without making it feel like another traditional music degree. The program needed to communicate the depth and credibility of graduate education while capturing what makes the field exciting in the first place: storytelling, technology, collaboration, live performance and the possibility of seeing your music come alive on screen.
At the same time, the experience had to speak to an audience that already considers themselves creative.
They didn't need to be told to be creative. They needed to see where their creativity could go next.
The Solution
We built a launch system that made a highly specialized MFA feel immediate, ambitious, and accessible.
At the center was a dedicated program experience for the new MFA in Screen Scoring & Music Design, designed to move prospective students from inspiration to understanding to action. The site pairs bold, cinematic storytelling with clear program details—bringing the curriculum, mentors, real-world workflows, scholarships, and career outcomes into one cohesive journey.
The experience reflects a core MDS belief: students aren’t arriving as blank slates. They already have a point of view. MDS helps sharpen that creative instinct into work that can hold up in the real world.
From there, we extended the program into a broader campaign platform built around the idea of scoring what comes next. Each campaign direction highlighted a different reason to believe—from landing your “Big Score” and learning professional workflows to exploring adaptive game audio, storytelling, and building a reel that can open doors.
Across web, advertising, and social, the system gave MDS a flexible way to launch the program, explain what makes it different, and connect with composers coming from a wide range of creative paths. That flexibility aligns directly with the school’s broader positioning around helping students develop their own perspective rather than follow someone else’s path.
The Campaign
Score the Story centers on the core truth of the craft: music gives a story its emotional voice. From suspense to wonder to chaos, composers shape how audiences experience the moments that define film, television, and games.
With bold, minimalist visuals drawn from iconic films and games (described, not shown), this concept asks viewers to imagine the music behind the moment and Score the Story. By turning storytelling beats into creative prompts, we frame the composer as storyteller and let prospective students picture themselves in the role, where they can create the next iconic score.
Tagline: “Every frame has a voice. Score the story.”
Alts: “Where story meets sound.”
“Score the next big moment.”
Why it works: Gamifies screen scoring into an accessible, engaging creative challenge Taps into cultural appeal of iconic film and game moments Flexible format for wide rage of media channels
Landing Page Microsite - Desktop & Mobile
We designed a dedicated launch microsite for MDS at Strayer’s new MFA in Screen Scoring & Music Design, creating a single experience that could inspire prospective students while giving them everything they needed to make an informed decision.
The page opens with the campaign promise, “Your Big Score Begins Here,” before moving from aspiration into substance: what screen scoring is, how the 15-month program works, scholarship opportunities, real-world learning experiences, industry mentors, curriculum, costs, student support, and the application process.
Rather than presenting the program like a traditional university page, we built the experience to feel connected to the creative industry students hope to enter. Oversized typography, expressive layouts, bold color blocking, cinematic imagery, and unexpected angles give the page energy while a clear information hierarchy keeps a content-heavy experience easy to navigate.
The system was designed responsively across desktop and mobile, preserving the same visual personality and narrative flow at every screen size.
The result: a program page that works as both a recruitment tool and a first impression of the MDS experience—creative, rigorous, hands-on, and built for the real world.
BEHIND THE SCENES
