🟢 LIVE CLIENT WORK
HAM Dog Supplement
Dogs give us everything. They deserve care that is thoughtful, proactive, and built around the whole of their health.
HAM exists to make that care simpler—through science-backed products, clear guidance, and everyday habits designed to support a longer, healthier life.
Client
HAM Dog Supplement by Snowdaay
Year
Lauching Early 2027
Project type
Branding, UX-UI, Copywriting
Credits
Brand Strategy & Identity by FRANKWORKS.
All rights reserved.
The Challenge
HAM was created from the ground up as a new dog wellness brand, backed by Snowdaay. The opportunity was to enter a growing category where many dog supplements still feel clinical, generic, and difficult to differentiate.
As dog owners become more thoughtful about their pets’ long-term health, they are beginning to expect the same level of quality, transparency, and design they look for in their own wellness products. The challenge was to create a brand that could communicate real health benefits while feeling modern, approachable, and distinctive from day one.
The Solution
We created HAM around a simple belief:
"Dogs deserve better."
Inspired by contemporary human wellness and lifestyle brands, HAM combines credible health benefits with bold typography, editorial photography, clean packaging, and a playful tone of voice. Rather than feeling like a traditional pet-health product, HAM turns daily supplementation into a simple, desirable part of everyday dog care.
Advertisement
HAM’s advertising system brings the brand to life across a range of digital formats, combining bold dog imagery, distinctive typography, and benefit-led messaging with clear calls to action. From product benefits and social proof to playful headlines, each ad communicates quickly while remaining unmistakably HAM.
Designed to work across both brand-building and performance marketing, the system stays flexible and recognizable at every size — turning everyday dog wellness into something simple, engaging, and easy to act on.
Website - Desktop & Mobile
HAM’s website translates the brand into a complete digital experience, balancing education, storytelling, and commerce. Bold photography and expressive typography create an editorial feel, while clear product benefits, ingredient information, comparisons, reviews, and subscription options help make the science behind daily wellness easy to understand.
Built as a flexible, responsive system, the experience remains distinctly HAM across product, science, editorial, and brand pages. Each touchpoint is designed to move naturally between discovery and conversion — giving dog owners the confidence to understand the product, trust the brand, and make HAM part of their everyday routine.
Packaging
HAM’s packaging brings the brand’s confident, modern identity into a simple and highly functional system. The bold blue palette and oversized wordmark create immediate recognition, while clear product naming, benefits, dosage information, and supplement facts make the product easy to understand at a glance.
Designed to feel closer to contemporary wellness than traditional pet care, the packaging balances personality with credibility — creating something distinctive enough to stand out, while still communicating the science and everyday benefits behind the product.
BEHIND THE SCENES
