🏆 SELECTED WORK
The Old Alchemist Gin
The Old Alchemist Dry Gin is a premium spirit crafted with time-honored methods and infused with carefully selected botanicals. Inspired by the charm of old English towns, this gin combines heritage and quality, offering a smooth, aromatic experience that brings a touch of history to each sip. Perfect for those who appreciate tradition and refined taste.
Client
Student Work
Year
2025
Project type
Packaging, Branding, Copywriting
Credits
Design by Andy Nguyen
Photography by Andy Nguyen
Awards and Recognition
62nd GDUSA Package Award 2025 Gold Award
Graphis New Talent 2025 Gold Award
American Advertising Federation ADDY Crystal Award
TCU Kick-Ass Show Best In Show
The Anatomy of the Bottle
Most gin bottles rely on one main label or a simple front-and-back system. For The Old Alchemist, I intentionally divided the packaging into three separate pieces to create more depth, storytelling, and shelf presence.
The main wraparound label is built around an illustration of a juniper berry farm, connecting the bottle directly to one of gin’s key ingredients and giving the brand a sense of place and origin. The silver ticket-style label takes inspiration from England, where gin first developed its identity, using a more reflective material and structured layout to reference old travel tickets, printed ephemera, and historic packaging.
The neck band serves as the final detail, highlighting “Since 1943” as a simple reminder of the brand’s fictional heritage and history.
Together, the three pieces make the bottle feel more layered and collectible than a traditional two-label system. Each element has its own role, but they work as one visual system to reinforce the old-world, crafted character of The Old Alchemist.
BEHIND THE SCENES
