🟢 LIVE CLIENT WORK
NOPY Creative Lab is a children's creative education space in Buôn Ma Thuột, Vietnam, where curiosity, imagination, and hands-on exploration become part of the learning experience. Through art and creative activities, NOPY encourages children to discover their interests, express their individuality, and build confidence in their own ideas.
NOPY was built around the educational philosophy of NOLJAK, a South Korean creative arts education system.
Rather than focusing on traditional classroom instruction, NOPY encourages children to learn through observation, hands-on exploration, and creative expression. By bringing this Korean educational approach to a Vietnamese audience, NOPY aims to create an environment where children can develop their imagination, confidence, and independent thinking.
Client
NOPY Creative Lab
Year
Currently Launching
Project type
Branding, UX-UI, Copywriting
Credits
Brand Strategy & Identity by xolve.
All rights reserved.
The Challenge
Creating an Identity That Inspires Both Children and Parents.
Children see the world through imagination and curiosity, while parents look for educational environments they can trust. The challenge was to develop a visual identity that connects with both audiences, balancing playful expression with clarity, warmth, and professionalism.
The Solution
Turning Curiosity Into a Visual Language.
The creative direction draws inspiration from the freedom and spontaneity of childhood. Rather than relying on conventional educational imagery, the identity explores a playful visual language that reflects discovery, experimentation, and individual expression.
The goal was to create a brand that feels as imaginative as the children it welcomes, while remaining flexible enough to communicate across different environments and applications.
Advertisement
HAM’s advertising system brings the brand to life across a range of digital formats, combining bold dog imagery, distinctive typography, and benefit-led messaging with clear calls to action. From product benefits and social proof to playful headlines, each ad communicates quickly while remaining unmistakably HAM.
Designed to work across both brand-building and performance marketing, the system stays flexible and recognizable at every size — turning everyday dog wellness into something simple, engaging, and easy to act on.
Website - Desktop & Mobile
HAM’s website translates the brand into a complete digital experience, balancing education, storytelling, and commerce. Bold photography and expressive typography create an editorial feel, while clear product benefits, ingredient information, comparisons, reviews, and subscription options help make the science behind daily wellness easy to understand.
Built as a flexible, responsive system, the experience remains distinctly HAM across product, science, editorial, and brand pages. Each touchpoint is designed to move naturally between discovery and conversion — giving dog owners the confidence to understand the product, trust the brand, and make HAM part of their everyday routine.
Packaging
HAM’s packaging brings the brand’s confident, modern identity into a simple and highly functional system. The bold blue palette and oversized wordmark create immediate recognition, while clear product naming, benefits, dosage information, and supplement facts make the product easy to understand at a glance.
Designed to feel closer to contemporary wellness than traditional pet care, the packaging balances personality with credibility — creating something distinctive enough to stand out, while still communicating the science and everyday benefits behind the product.
BEHIND THE SCENES
